Dr. Sorayanti Utami, S.E, M.M.

Tentang Saya (About Me)

Born in Banda Aceh. Completed S1 at faculty of Economics, Syiah Kuala University.  Completed Master's Degree Program in Graduate Program Management of Syiah Kuala University.  Completed her PhD in Doctoral Program of Management Science of Padjadjaran University.The field of research undertaken relates to Consumer Behavior and Marketing Communications.  Started teaching in Management Economics, Faculty of Economics and Business Syiah Kuala University, since 1991.  Choosing a profession lecturer because like to share knowledge to fellow servant of ALLAH.  It is the ideal since Childhood to devote themselves in the world of science.  Always motivate students to become human beings that benefit others.  Trying to practice the science of rice in everyday life, the more contained the more ducked. Because they feel all that belongs is a gift from ALLAH Subhana Wata'ala.  It is a joy to see students who are successful students in their work and successful in society. Courses taught so far are : Marketing Management, Service Marketing, Retail Marketing, Business Ethics, Marketing Communications, Consumer Behavior and Scientific Writing. For thesis tutoring students, guided students are students who choose Marketing Management concentration.  Several article have been published in national journals and international journals.



 



 



 



 


























































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































email sorayantiutami@usk.ac.id
www habafekon_unsyiah, jambo_unsyiah, unsyiah@.ac.id,
idGaruda idThomson idScopus idGoogleScholar

Publikasi (Publications)

Jurnal (Journals)

Alfi Syahril Nurdia, Sorayanti Utami and Halimatussakdiah, 2023, The effect of service quality and security toward customer loyalty mediated by customer satisfaction in using mobile banking of pt. Bank aceh syariah of banda aceh city , International Journal of Business Management and Economic Review (IJBMER), 6 (1), 108-120, 2581-4664.

T. Miftakhul Rizki , Jasman J Ma'ruf and Sorayanti Utami, 2022, The Effect Of Brand Image, Price, And Value On Repurchase Intention With Trust As A Mediation On Virtual Hotel Operator Customers In Banda Aceh City, International Journal of Business Management and Economic Review (IJBMER), 5 (2), 1-14, 2581-4664.

Azhar, Sorayanti Utami and Ahmad Nizam, 2022, The Effect Of Transformational Leadership And Organizational Culture On Work-Life Quality And The Impact On Performance Of The Education And Culture Department In Aceh Selatan District , International Journal of Business Management and Economic Review (IJBMER), 5 (6), 220-230, 2581-4664.

Muhammad Fanny Anzar Huthasuhut, Permana Honneyta Lubis, & Sorayanti Utami, 2022, The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe) , International Journal of Scientific and Management Research (IJSMR), 8 (8), 43-57, 2581-6888.

Wisnu Hadi Prabowo, Sorayanti Utami dan Syafruddin Chan, 2022, The influence of safety management system implementation and safety culture with safety motivation as a mediation variable on safety performance on Airnav Indonesia, International Journal of Multidisciplinary Research and Growth Evaluation , 3 (4), 14-22, 2582-7138 .

Tuwisna, Abdul Rahman Lubis, Permana Honneyta Lubis, Sorayanti Utami, 2022, The Role Of Technology Orientation To Mediate Market Orientation And Learning Orientation On The Marketing Performance Of Three Star Hotels In Aceh-Indonesia, Journal of Positive School Psychology (JPSP), 6 (9), 3358-3382, 2717-7564.

Nurul Akmal, Sorayanti Utami, 2022, Pengaruh Ekspektasi Usaha, Ekspektasi Kinerja, Efikasi Diri Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Nurul Henna Aceh Di Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen (JIMEMA), 7 (1), 1-17, E-2598-635X P-2614-7696.

Ulyatul Nazirah, Sorayanti Utami and Jasman J. Ma’ruf, 2022, Investigation Into M-Commerce Consumers Hedonic Browsing And Their Impact On The Urge To Buy Impulsively, International Journal of Business Management and Economic Review (IJBMER), 5 (4), 86-101, 2581-4664.

Darma Sabri, Muhammad Adam and Sorayanti Utami, 2022, The Effect Of Human Resources Quality And State Civil Apparatus Competence On The Implementation Of The Development Program Planning And Their Implications On The Performance Of The Regional Development Planning Agency Of Aceh Selatan Regency, International Journal of Business Management and Economic Review (IJBMER), 5 (4), 143-164, 2581-4664.

Saiful Haris, Sorayanti Utami, Syafruddin Chan, 2021, The Effect of Retail Brand and Retail Atmosphere on Customer Loyalty Mediated by Customer Experience on Kebab Customers in Banda Aceh, International Journal of Multidisciplinary Research and Growth Evaluation , 2 (4), 644-651, 2582-7138 .

Minsyahril Munatasin, Sorayanti Utami dan Syafruddin Chan, 2021, Sequential Variable Perceived Value and Customer Satisfaction in Mediating The Influence of Switch Cost and Service Quaality on The Loyalty of Insurance Policy Holders in Banda Aceh, Indonesia , International Journal of Multidisciplinary Research and Growth Evaluation , 2 (4), 652-659, 2582-7138 .

Thasrif MURHADI , Nasir AZIZ , Sorayanti UTAMI , M. Shabri Abd MAJID, 2021, Investigating Repurchase Intention on Sharia Shares : An Empirical Evidence of The Sharia Stock Market in Indonesia, Journal os Asian Finance, Economics and Business, 8 (5), 761-768, Print : 2288-4637, Online : 2288-4645.

Ecin Radiah, Sorayanti Utami dan Syafruddin Chan, 2021, The Effect of Service Quality and Company image on went of mouth with satisfaction and trust as mediating variables on Lion Air Airlines in Indonesia , International Journal of Multidisciplinary Research and Growth Evaluation , 2 (4), 634-643, 2582-7138 .

Diana Wildani, Syafruddin Chan dan Sorayanti Utami, 2021, The Effect Endorser Credibility on Brand Equity of Wardah Products in Banda Aceh and Sabang With Brand Credibility Mediation: Does The Geographic Can Be As a Moderation, Interntational Journal of Business Management and Economic Review, 4 (4), 35-44, 2581-4664.

Marlizar, Abdul Rahman Lubis, Sorayanti Utami, Syafruddin Chan, 2021, The Effect of Sharia Destination Image on Developing Post-Visit Behavior : A Case Study in Indonesia, The Journal of Asian Finance, Economics and Business, 8 (4), 761-768, 2288-4637, E-ISSN : 2288-4645.

Ian Fahmi, Sorayanti Utami, T. Meldi Kesuma, 2021, THE EFFECT OF PRODUCT QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY PT. BANK ACEH SYARIAH, JANTHO BRANCH, ACEH BESAR DISTRICT., International Journal of Business Management and Economic Review, 4 (1), 10 - 16, 2581 - 4664.

Nanda Khalisa, Permana Honneyta Lubis and Sorayanti Utami, 2021, The Effect Of The E-Wom Dimensions Of The Instagram Account Kulineratjeh in Banda Aceh City On Buying Intention With Brand Image As A Moderating Variable, Interntational Journal of Business Management and Economic Review, 4 (4), 116-127, 2581-4664.

Savira Ismaryadi dan Sorayanti Utami, 2021, Pengaruh Kecerdasan Spiritual Terhadap Keterlibatan Kerja dan Kepuasan Kerja Yang Dimediasi Oleh Pemberdayaan Psikologis Pada Perawat RSUD Meuraxa Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 6 (2), 323-340, E-2598-635X P-2614-7696.

Athika Irmayana, Sorayanti Utami, Syafruddin, 2021, E-WOM As Mediation Of The Influence Of Budget Room, Service Quality, And Brand Personality On Re-Stay Intention Of Reddoorz Hotel Guests In Banda Aceh?, International Journal of Scientific and Management Research, 4 (5), 32-42, 2581-6888.

Rizki Setiawan, Sorayanti Utami and Iskandarsya, 2021, The Role Of Service Quality Towards Inertia And Satisfaction Behavior And Its Impact On Customer Loyalty Of Bukalapak In Banda Aceh City, International Journal of Business Management and Economic Review, 4 (2), 128-156 , 2581-4664.

Sorayanti Utami, Syafruddin Chan dan Novita Sari, 2021, A Mediating Influence Toward Behavioral Intention: The Role of Visitor Satisfaction in Religious Tourism Objects, Sosiohumaniora: Jurnal Ilmu-ilmu Sosial dan Humaniora, 23 (1), 80-88, 1411-0911 (print), 2443-2660 (Online).

Reza Juli Amri, Sorayanti Utami, Syafruddin Chan, 2021, The Role Of Work Stress In Mediating The Effect Of Performance Pressure And Workload On Employee Performance In Universitas Muhammadiyah Aceh, International Journal of Business Management and Economic Review, 4 (3), 73-86, 2581-4664.

Raja Rifka Akbar, Muhammad Adam, Sorayanti Utami, 2020, The Effect Of Service Marketing Mix Strategy On Customer Perceived Value And Its Impact On Consumer Satisfaction : Study At PT.Dunia Barusa Banda Aceh, Interntational Journal of Business Management and Economic Review, 3 (2), 84-100, 2581-4664.

Teuku Munandar, Said Musnadi dan Sorayanti Utami, 2020, Determinant of Job Satisfaction With Burnout as a Mediation and Teamwork as A Moderation: Study in Bank Indonesia , Interntational Journal of Business Management and Economic Review, 3 (1), 198-218, 2581-4664.

Nandiya Deva Puspa Dewi, Sorayanti Utami, 2020, Pengaruh Perceived Value Terhadap Affective Loyalty Dan Behavioral Loyalty Melalui Customer Satisfaction Sebagai Variabel Pemediasi Pada Pengguna Credit Card Co-Branding Bank Aceh, Jurnal Manajemen Inovasi, 11 (1), 17-32 , P-ISSN 2086-924X E-ISSN 2721-1452.

Muhammad Ali, Permana Honneyta Lubis, Muslim Djalil dan Sorayanti Utami, 2020, The Influence of Brand Trust and Product Quality on Customer Satisfaction and Its Implication on Customer Loyalty at the office of Pt. Bank Indonesia (Persero) Tbk. Banda Aceh, Indonesia , East African Scholars Journal of Economics, Business and Management, 3 (4), 277-282, 2581-4664.

Zulfan Effendy, Permana Honeyta Lubis and Sorayanti Utami, 2020, How The Customer Satisfaction And Brand Trust Act as Mediating Variables? Case of iPhone Users in the Banda Aceh City, International Journal of Scientific and Management Research, 3 (2), 118-124 , ISSN: 2581-6888.

Citra Muliani, Jasman J. Ma’ruf , Muslim A Djalil and Sorayanti Utami, 2020, The Effect of Corporate Social Responsibility (CSR) on Corporate Reputation And Brand Equity At Pt. Bank Aceh Syariah, Banda Aceh, Indonesia With Trust And Customer Satisfaction As Mediating Variables , East African Scholars Journal of Economics, Business and Management, 3 (2), 183-187, 2581-4664.

M. Yusuf, A. Rahman Lubis, Muslim Djalil dan Sorayanti Utami, 2020, The Effect of Value and Trust Perception on Customer Satisfaction and Its Impact on Customer Loyalty in Staying at Grand Nanggroe Hotel in Banda Aceh, Indonesia , East African Scholars Multidisciplinary Bulletin, 3 (2), 43-48, 2617-4413 (Print), 2617-717X (Online).

Pria Rahmadani, Sorayanti Utami dan Iskandarsyah Majid, 2020, The Influence of Internet Marketing On The Export Growth of SME’s in Indonesia , East African Scholars Multidisciplinary Bulletin, 3 (3), 86-98, 2617-4413 (Print), 2617-717X (Online).

Deddy Sunandar Mahfuz, Permana Honeyta Lubis and Sorayanti Utami, 2020, The Effect of Religiosity and Service Quality on Customer Satisfaction and Its Impact on Priority Customer Loyalty of Sharia Mandiri Bank Branch Banda Aceh, International Journal of Scientific and Management Research, 3 (3), 48-54, 2581-6888.

M Irfan Rinaldi, Permana Honneyta Lubis and Sorayanti Utami, 2020, The Effect of Service Quality on Satisfaction and Its Impact on The Trust of Zainal Abidin General Hospital Patients Banda Aceh, International Journal of Scientific and Management Research, 3 (3), 125-135, 2581-6888.

Taufiqurrahman, Permana Honneyta Lubis dan Sorayanti Utami, 2020, The Effect of Customer Value and Customer Relation On Customer Satisfaction and Its Impact On Customer Loyalty in Bank Aceh Syariah Sigli, International Journal of Scientific and Management Research, 3 (3), 169-177 , 2581-6888.

Teuku Aryan Afra, Jasman J. Ma’ruf and Sorayanti Utami, 2020, The Influence Of Trust And Attitude Towards Social Media Advertising On Purchase Intention Of Clothing Products With Behavioral Responses As Mediating Variable : Study On Students Of Universitas Syiah Kuala, International Journal of Scientific and Management Research, 3 (2), 107-117 , 2581-6888.

Rekawani, Permana Honneyta Lubis dan Sorayanti Utami, 2020, The Effect of E-Performance on Organizational Performance Mediated By Emplooyee Performance, Discpline and Motivation Study in Government of Banda Aceh City , Interntational Journal of Business Management and Economic Review, 3 (2), 17-28, 2581-4664.

Zulharman, Permana Honneyta Lubis dan Sorayanti Utami, 2020, The Effect of Price, Brand Image and Product Quality on Customer Satisfaction and Word Of Mouth of Epson Brands in Southwest Aceh District , Interntational Journal of Business Management and Economic Review, 3 (1), 310-317, 2581-4664.

Mauna Roza Sahputra, Jasman J and Sorayanti Utami, 2020, The Effect of Online Advertising and Electronic Word-Of-Mouth (eWOM) On Online Purchasing Decision Process of Nike Brand Mediated By Brand Awareness among Teenagers in Banda Aceh City, International Journal of Scientific and Management Research, 3 (2), 140-150, 2581-6888.

Wahyu Alchalidy, Permana Honeyta Lubis and Sorayanti Utami, 2020, The Effect of Electronic Service Quality on Customer Loyalty Through Customer Satisfaction of GO-JEK Application Users in Banda Aceh, International Journal of Scientific and Management Research, 3 (1), 95-103, 2581-6888.

Muhammad Nailan Edward, Sorayanti Utami, 2020, Pengaruh Nilai Akuisisi Dan Nilai Transaksi Terhadap E-Loyalty Yang Di Mediasi Oleh E-Satisfaction Pada E-Commerce Shopee Di Kalangan Mahasiswa Universitas Syiah Kuala, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 5 (1), 220-235, E-2598-635X P-2614-7696.

Agung Ade Yanuar Bulan, Sorayanti Utami, 2020, Pengaruh Perceived Quality, Perceived Risk Terhadap Customer Trust Dengan Store Image Sebagai Variabel Mediasi Pada Konsumen Sayuran Organik Merek Fresharvest Di Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 5 (2), 266-280, E-2598-635X P-2614-7696.

Rina Mutia , Jasman J. Ma’ruf and Sorayanti Utami, 2020, Effects of City Branding and Image on the Tourists' Satisfaction and Revisit Intention to Banda Aceh, Indonesia, East African Scholars Journal of Economics, Business and Management, 3 (4), 336 - 344, 2617-7269.

Alaidin, Permana Honeyta Lubis dan Sorayanti Utami, 2020, Customer Satisfaction Role in Affecting Customer Loyalty of iPhone Users in Banda Aceh City: Mediation or Moderation?, International Journal of Scientific and Management Research, 3 (6), 32-42, 2581-6888.

Muhammad Aqsha, Said Musnadi and Sorayanti Utami, 2020, Antecedents and Consequences of Job Satisfaction: The Case of Public Organization in Indonesia, East African Scholars Journal of Economics, Business and Management, 3 (4), 352 - 358, 2617-7269.

Monalisa Darajarti, Abdul Rahman Lubis and Sorayanti Utami, 2020, DETERMINANT OF BRAND LOYALTY WITH COMMITMENT AS A MEDIATION: STUDY IN WARDAH COSMETICS IN BANDA ACEH , International Journal of Business Management and Economic Review , 3 (1), 169 - 179, 2581-4664.

Muhammad Andi, Honneyta Permana Lubis, Murkhana, Sorayanti Utami, 2020, The Effect of Retail Mix on Loyalty with Satisfaction as a Mediating Variable at Aluminum and Glass Industry in Aceh Besar District Province of Aceh, Indonesia , East African Scholars Journal of Economics, Business and Management, 3 (1), 32-40, ISSN(P): 2617-4464 ISSN(O) 2617-7269.

Cut Rahmayanti, Permana Honneyta Lubis dan Sorayanti Utami, 2019, Determinant of Purchasing Decision and Loyalty of The Consumer of Wardah Cosmetic Products in Banda Aceh, Indonesia , Interntational Journal of Business Management and Economic Review, 2 (6), 60-67, 2581-4664.

Daudy Sukma, Permana Honneyta Lubis dan Sorayanti Utami, 2019, Analysis of Marketing Strategy of Minyeuk Pret Using STP, Ansoff Matrix, and Marketing Mix , East African Scholars Journal of Economics, Business and Management, 2 (10), 601-606, 2581-4664.

Sri Wahyuni, Permana Honneyta Lubis and Sorayanti Utami, 2019, The Influence Of Online Information Source On Attitude, Information Adoption, And Purchase Intention : Study In Consumer Candidate Of Car Product In Banda Aceh , Interntational Journal of Business Management and Economic Review, 2 (6), 38-51, 2581-4664.

Sorayanti Utami, Raudatun Jannah, 2019, Effect of Brand Awareness, Perceptions of Quality, Uniqueness and Social Image to Price Premium in J.CO Banda Aceh, European Journal of Business and Management, 11(26), 66 - 73, 2222 - 2839.

Andria Sabarino, Jasman J. Ma'ruf, Sorayanti Utami, Murkhana, Muslim A Djalil, 2019, The Effect Of Service And Innovation On Brand Equity And Its Impact On Loyalty Of TVRI (Indonesian National TV Station) Aceh Selection Banda Aceh, Indonesia, International Journal of Scientific & Technology Research, 8 (1), 133-137, ISSN 2277-8616.

Zaniel Alfian, Sorayanti Utami, 2019, Pengaruh E-WOM Terhadap Keinginan Untuk Membeli Dengan Kepercayaan Merek Sebagai Variabel Mediasi Pada Pengguna Aplikasi STEAM Di Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 4 (1), 258 - 268, 2598 - 635X (online), 2614 - 7696 (cetak).

Permana Honneyta Lubis, Syafruddin Chan, Sorayanti Utami, 2019, Understanding Determining Factors of Customer Technology Acceptance and Intention of Migrating To Mobile Banking In Indonesia, With Age as a Moderating Variable, International Journal of Business Marketing and Management (IJBMM), 4 (11), 01 - 12, 2456 - 4559.

Edward Ammi Djamin, Permana Honeyta Lubis, Sorayanti, 2019, Perceived Value As Mediation Between The Effect Of Service Quality On Customer Satisfaction Bank Mandiri Branch Office Of Banda Aceh, International Journal of Economics, Commerce and Management , VII(9), 85-94, 2348-0386.

M Rizkal Ramadhan, Sorayanti Utami, 2019, Pengaruh Kesadaran Kesehatan, Nilai yang Dirasakan, Keamanan Pangan dan Harga Terhadap Niat Beli Ulang Pada Konsumen Pizza Hut Di Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 4 (2) , 214-230, E-2598-635X P-2614-7696.

T Kamal el Ridha, Permana Honneyta Lubis dan Sorayanti Utami, 2018, Consumer Trust, Adoption Level of Innovation and Acceptance of Technology As The Variables That Affectiing Online Shopping Behavior-Evidence in Banda Aceh , International Journal of Business and Management Review (IJBMR), 2 (4), 24-42, 2052-6393 (Print), 2052-6407 (Online) .

Ria Amalia Fhonna dan Sorayanti Utami, 2018, Pengaruh Elektronik Word of Mouth Terhadap Keterlibatan Keputusan Pembelian dan Kepercayaan Sebagai Pemediasi Pada Konsumen Shopee di Universitas Syiah Kuala , Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3 (2), 20-32, E-2598-635X P-2614-7696.

Novi Tria Mardalena, Abdul Rahman Lubis, Sorayanti Utami, 2018, Pengaruh Kesadaran Merek, Kepercayaan Merek dan Keunggulan Produk Terhadap Minat Beli Produk Luxuri Fashion Brand dengan Gender Sebagai Moderating pada Pemasaran Media Sosial di Kota Banda Aceh, Jurnal Magister Manajemen, 2 (1), 99-114 , 2302-0199.

Cut Nurul Fathia, Jasman J Makruf, Sorayanti Utami, 2018, Pengaruh Pemberdayaan Karyawan, Kerjasama Tim, Dan Pelatihan Karyawan Terhadap Komitmen Organisasional (Studi Kasus : Pada Karyawan PT. Perta Arun Gas Di Lhokseumawe), Jurnal Magister Manajemen, 2 (3), 306-313, P-ISSN 2086-924X E-ISSN 2302-0199.

Sorayanti Utami dan Darajatun Karim Nur, 2018, THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY IMAGE ON SAVING INTENTION MEDIATED BY BRAND PRESTIGE AT BANK ACEH SYARIAH AREA BANDA ACEH IN STUDENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY SYIAH KUALA, International Journal of Business and Management Review, 6 (11), 24-42, 2052-6393 (print), 2052-6407 (online).

Lismanizar dan Sorayanti Utami, 2018, Pengaruh Keamanan Pangan, Kesadaran Kesehatan, Nilai Yang Dirasakan Dan Harga Terhadap Niat Beli Makanan Cepat Saji Pada Konsumen KFC Di Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3 (2), 85 - 95, 2598-635X.

Putri Utami, Jasman J. Ma'ruf, Sorayanti Utami, 2017, Pengaruh Brand Origin, Brand Credibility, Self-Image Congruence terhadap Purchase Intention dengan Brand Knowledge Sebagai Pemoderasi Pada Smartphone Samsung Android Di Banda Aceh, Jurnal Perspektif Manajemen dan Perbankan, 8 (3), 71-94, 2086-9258.

Mulia Ulfa dan Sorayanti Utami, 2017, Pengaruh Kredibilitas Merek Terhadap Niat Beli Konsumen Dengan Variabel Decision Convenience Sebagai Pemediasi Pada Maskapai Penerbangan Airasia Di Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2 (3), 178-194, 2598-635X.

Indah Mayasary Rinaldy, Permana Honeyta Lubis, Sorayanti Utami, 2017, Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Mobile Banking Bni Di Banda Aceh Dengan Kepercayaan Nasabah, Kepuasan Nasabah, Komitmen Nasabah, Dan Nilai Nasabah Sebagai Variabel Mediasi , Jurnal Perspektif Manajemen dan Perbankan, 8 (1), 19-48 , 2086-9258.

Nabila Mariska dan Sorayanti Utami, 2017, Pengaruh Harga, Lokasi, Dan Fasilitas Terhadap Kepuasan Konsumen Pada Perumahan Murah Di Hadrah Property, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2 (1), 129-141, 2598-635X.

Ulyatul Nazirah dan Sorayanti Utami, 2017, Pengaruh Kualitas Desain Website Terhadap Niat Pembelian Dimediasi Oleh Persepsi Kualitas Produk Pada Lazada.Co.Id, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2 (3), 55-69, 2598-635X.

Diba Nurfath dan Sorayanti Utami, 2017, Pengaruh Persepsi Kualitas Pelayanan Terhadap Niat Membeli Ulang Yang Dimediasi Oleh Kepercayaan Pada Tenaga Penjual Di Toko Ritel Lyradyba Kota Banda Aceh, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2 (1), 67-84, 2598-635X.

Sorayanti Utami, 2016, Pembentukan Loyalitas Yang Dipengaruhi Oleh Dimensi Kualitas Jasa Melalui Kepuasan (Survei Pada Mahasiswa Jurusan Manajemen Universitas Swasta di Kota Banda Aceh), Jurnal Manajemen & Inovasi, 7 (2), 35 - 49, 2086 - 924X.

Malahayati dan Sorayanti Utami, 2016, Pengaruh Experiential Marketing Terhadap Minat Beli Ulang Yang Dimediasi Oleh Kepuasan pada Konsumen Café Socolatte Di Kabupaten pidie Jaya, Aceh , Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 1 (1) , 183-201, 2598-635X.

A. Rahman Lubis dan Sorayanti Utami, 2015, Dimensions of Services Quality Affect the Satisfaction and Their Implication on Loyalty (A survey of Private College Students in Banda Aceh City), European Journal of Business and Management, 7 (33), 168-173, (Paper) 2222 -1905 , (on line) 2222 - 2839.

Sorayanti Utami, 2015, The Influence of Customers' Trust on Customer Loyalty, International Journal of Economics, Commerce & Management, Vol.II, 638 - 653, 2348 - 0386.

Sorayanti Utami, 2014, Pengaruh Tingkat Pelayanan Terhadap Kepuasan Pasien Rawat Inap RS.TK III Iskandar Muda, Jurnal Manajemen & Inovasi, Volume, 118 - 135, 2066 - 924 X.

Sorayanti Utami, 2013, Analisis Harapan dan Kenyataan Masyarakat Kota Lhokseumawe Terhadap Kualitas Pelayanan Rumah Sakit PMI Kota Lhokseumawe, Jurnal Manajemen & Inovasi, Volume, 133 - 147, 2086 - 924X.

Sorayanti Utami, 2013, Dimensi Kualitas Jasa Mempengaruhi Kepuasan Serta Implikasinya Terhadap Loyalitas (Survei Pada Mahasiswa Perguruan Tinggi Swasta di Kota Banda Aceh), Jurnal Manajemen & Inovasi, Volume, 116 - 130, 2066 - 924 X.

Sorayanti Utami, 2010, Faktor-Faktor Penentu Loyalitas Pelanggan Minuman Merek Buavita Di Kota Banda Aceh, Jurnal Manajemen dan Inovasi , 1, 75-93, 2086-924X.

Sorayanti Utami, 2007, Analisis Perbedaan Pelayanan Antara Rumah Sakit Tgk.Fakinah dan Rumah Sakit Harapan Bunda, Jurnal Ichsan Gorontalo, Vol.2, 557-562, 1907-5324.

Prosiding (Proceedings)

Manda Dwipayani Bhastary, Abdul Rahman Lubis, Sorayanti Utami, Sulaiman, 2022, Impact Of Green Human Resource Management On Sustainability Performance In Palm Oil Industry, Digital Transformation Business Strategy in Post Covid-19, 2nd International Conference on Business and Social Sciences, Surabaya, 5-6 Maret 2022, STIESIA-ICOBUSS, STIESIA, 662-670, 2746-5667.

Lukman Hakim, Sorayanti Utami, Suyanti Kasimin, Irwan, 2021, System dynamics modeling of agricultural land conversion in Aceh Besar District , Earth and Environmental Science, The 2nd International Conference on Agriculture and Bio-industry 27-28 October 2020, Banda Aceh, Indonesia, Banda Aceh, 27-28 Oktober2020, IOP Conference Series : Earth and Enviromental Science, IOP Publishing, 1-10, Online ISSN: 1755-1315 Print ISSN: 1755-.

Syafruddin Chan, Sorayanti Utami, Cut Aprilia, 2020, The Role of Place Attachment as a Mediator in The Effect of Destination Attractiveness on Environmentally Responsible Behavor in National Tourism Parks, Connecting The World Through Innovation and Sustainable Development, the 10th AIC on Social Sciences, Syiah Kuala University , Universitas Syiah Kuala, Banda Aceh, 15-16 Oktober 2020, Google Scholar, AICS USK Vol. 10 (2020), AICS USK , 24-31, 2089-208X.

Permana Honneyta Loebis, Sorayanti Utami, Muhammad Basyir, Lenny Rakhmawati, Irham Fahmi, Cut Aprillia, Rozana Fauziati, 2019, Mediated Effect of Consumer Satisfaction on the Influences of Experiential Marketing and Product Quality on Customer Loyalty of Maybelline Cosmetic Products in Banda Aceh, Indonesia, The Emerging Economics and The Distruptive Technology Challenges and Ways Forward, Aceh Global Conference, Hotel Kyriad Muraya Banda Aceh, 17 - 18 Oktober 2018, Advances in Social Science, Education and Humanities Research, Vol. 292, Atlantis Press, 713-719, 2352 - 5398.

Training/Diklat (Workshops)

14-11-2017, Forum Program Studi S1 Manajemen, Asosiasi Fakultas Ekonomi dan Bisnis Indonesia, Universitas Andalas, Padang
14-11-2017, Kongres ke 5 AFEBI, Asosiasi Fakultas Ekonomi dan Bisnis Indonesia, Universitas Andalas, Padang
17-07-2017, Hiswana Migas Goes to Campus, Jurusan Manajemen FEB Unsyiah, Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
10-08-2016, Training Of Trainer (TOT) Penerapan Model Pembelajaran Aktif., Lembaga Pengembangan Pendidikan dan Penjaminan Mutu (LP3M) Universitas Syiah Kuala, Ruang VIP Gedung AAC Dayan Dawood, Universitas Syiah Kuala, Darussalam, Banda Aceh
29-11-2014, Studi Visit to Singapore on Knowledge, Skills and Competence on International Trading and International Marketing, International Trade Institute Singapore, Singapore
23-06-2014, Service and Operasional Excellence Program, Mark Plus Institite, Banda Aceh
11-12-2008, Pengembangan Kurikulum Jurusan Manajemen FE Unsyiah, Fakultas Ekonomi Universitas Syiah Kuala, Balai Sidang Fakultas Ekonomi Universitas Syiah Kuala
25-08-2006, ISO Perguruan Tinggi, Laboratorium Studi Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia, Fakultas Ekonomi Universitas Indonesia.
21-12-2005, Pengukuran Customer Satisfaction dan Pengolahan Software Lisrel., Laboratorium Studi Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia., Fakultas Ekonomi Universitas Indonesia
24-06-2004, Pelatihan SPSS, LISREL dan SEM, Jurusan Manajemen Fakultas Ekonomi Universitas Syiah Kuala, Laboratorium Komputer Fakultas Ekonomi Universitas Syiah Kuala
13-04-2004, Integrated Marketing Strategy, Laboratorium Studi Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia., Fakultas Ekonomi Universitas Indonesia
26-01-1994, Latihan Pra Jabatan, Universitas Syiah Kuala, Biro Rektor Universitas Syiah Kuala

Paten (Patents)

2018, The Influence of Customers Trust on Customer Loyalty, EC00201822681, Fakultas Ekonomi dan Bisnis, Univ. Syiah Kuala, Indonesia.
     Sorayanti Utami, Sorayanti Utami.

Penghargaan (Awards)

03-01-2005, DOSEN FAVORITE Versi Pilihan Mahasiswa Fakultas Ekonomi Universitas Syiah Kuala, Badan Eksekutif Mahasiswa Fakultas Ekonomi Universitas Syiah Kuala, Fakultas Ekonomi Universitas Syiah Kuala. Banda Ac, Indonesia.

14-04-2009, Dosen Berprestasi Tingkat Fakultas Ekonomi Universitas Syiah Kuala, Dekan Fakultas Ekonomi Universitas Syiah Kuala, Fakultas Ekonomi Universitas Syiah Kuala, Indonesia.

30-04-2015, SATYALANCANA KARYA SATYA XX TAHUN, Presiden Republik Indonesia, Fakultas Ekonomi dan Bisnis, Universitas Syiah Kua, Indonesia.