Dr. T. Meldi Kesuma, S.E., M.M

Tentang Saya (About Me)

My name is Teuku Meldi Kesuma. I was born on 15 May 1975, Banda Aceh. I am a permanent lecturer at Faculty of Economics and Business University of Syiah Kuala. My field of interest is marketing, specifically marketing communication. I hold a doctorate degree from Universiti Sains Malaysia. I completed my PhD degree from this university in 2015 majoring in Islamic Marketing with a sub specialization in Islamic Advertising. I have been also actively involved in USAID (The United States Agency for International Development) projects for 10 years. My contribution includes as a communication consultant for projects of DBE (Decentralized Basic Education) and Prioritizing Reform, Innovation, and Opportunities for Reaching Indonesia’s Teachers, Administrators, and Students (PRIORITAS). I also hold a Certificate Marketing Communication from the Association of Indonesia Marketing Company. In addition, I also have been awarded a certificate from International Development Group: Research Triangle Institute (RTI) International.



email teukumeldi@unsyiah.ac.id

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Publikasi (Publications)

Jurnal (Journals)

Armitha Mekka, MM, Prof. Abdul Rahman Lubis, MSc , Dr. Muslim A. Djalil, MA , Dr. T. Meldi Kesuma, MM, 2020, The Effect of Transformational Leadership, Organizational Learning And Compensation Toward Employee Engagement With Trust As Mediating Variable (Study On Employees of Pt Bank Mandiri (Persero), Tbk Lhokseumawe Branch Office, Aceh, Indonesia), East African Scholars Journal of Economics, Business and Management, Volume, 188-196, ISSN 2617-4464 (Print) | ISSN 2617-7269 (Online).

Ismul, MM, Dr. Said Musnadi, MSi and Dr. T Meldi Kesuma, MM, 2020, The Factors Forming Employee Engagement And Its Impact On Organizational Citizenship Behavior : Study In Dispora Aceh, International Journal of Scientific and Management Research, Volume, 1-16, ISSN: 2581-6888.

Jufriadi,MM, Dr. Faisal, MA, and Dr. T.Meldi Kesuma, MM, 2020, The Effect of Work Motivation on Job Performance through Improving Job Involvement and Organizational Commitment as Mediators : Study in Pt. Bank Aceh Syariah Sigli, International Journal of Scientific and Management Research, Volume, 357-368, 2581-6888.

Teuku Meldi Kesuma, Nanda Khalisa,, 2018, The Impact of Electronic Word of Mouth Instagram as Recommendations Halal Culinary Tours in Banda Aceh, International Journal of Academic Research in Business and Social Sciences, Vol. 8, 1043-1060, 2222 -6990.

Ikhsan Fajri, Muksal, Eddy Gunawan,Teuku Meldi Kesuma,, 2018, Bank Gala as Alternative Poverty Reduction Solution in Aceh Barat Daya District (Abdya), Advance Science Letters, Vol.24, 515-517(3), 1936-6612.

Teuku Meldi Kesuma, Sri Wahyuni,, 2017, PENGARUH SUMBER INFORMASI ONLINE TERHADAP NIAT BELI MOBIL DI KOTA BANDA ACEH DENGAN VARIABEL SIKAP SEBAGAI MEDIASI, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2, , .

Teuku Meldi Kesuma, Suce Meutia Disa, 2017, Pengaruh Persepsi Risiko, Persepsi Manfaat dan Kepercayaan Terhadap Niat Pembelian Konsumen di Portal e Commerce Zalora co.id, Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, Vol.1/, 202-223, 2598-635X.

Teuku Meldi Kesuma, Fahrurrazi Amir, 2017, Pengaruh Service Quality terhadap Switching Behavior Pengguna Sim Card Telkomsel, Journal of Economic Management & Business, Vol.1/, 15-24, 1412-968X.

Teuku Meldi Kesuma, 2012, Prinsip dan Kriteria Periklanan Dari Perspektif Islam, Share – Jurnal Ekonomi dan Keuangan Islam, Vol.1/, 127, 2089-6239.

Prosiding (Proceedings)

Ikhsan Fajri, Muksal, Eddy Gunawan,Teuku Meldi Kesuma,, 2017, Gala (Gadai Tradisional) Sebagai Solusi Alternatif Pengetasan Kemiskinan, Eksplorasi Kekayaan Maritim Aceh di Era Globalisasi dalam Mewujudkan Indonesia sebagai Poros Maritim Dunia, Seminar Nasional II Universitas Serambi Mekkah 2017, Universitas Serambi Mekkah, Aceh, 24 Agustus 2017, Banda Aceh, Lembaga Penelitian dan PengaMian kepada Masyarakt Universitas Serambi Mekkah, Banda Aceh, , 2598-3083.

Teuku Meldi Kesuma, 2017, Pengaruh Atribut Pelancongan Halal Terhadap Kepuasan Pelancongan Muslim di Banda Aceh, Indonesia, Halal-Green Development Management , The 12 ISDEV International Islamic Development Management Conference 2017 (IDMAC2017), Universiti Sains Malaysia (USM) Pulau Pinang, Malaysia, 29-30 November 2017, Malaysia, Centre for Islamic Development Management Studies , , 00000.

Teuku Meldi Kesuma, 2016, Advertising with a Conscience: Islamic Advertising Criteria and Analysis of Islamic Banking Advertisement in Television, proving Human Resource Quality through Research and Development in $school and Higher education, The 2nd International Conference on Multidisciplinary Research, Universitas Serambi Mekkah, Aceh, 19-20 October 2016, Banda Aceh, Lembaga Penelitian dan PengaMian kepada Masyarakt Universitas Serambi Mekkah, Banda Aceh, 0, 978-602-1632-69-7.

Training/Diklat (Workshops)

27-10-2015, INGRAW (ISDEV International Graduate Workshop ), Universiti Sains Malaysia, Pulau Penang, Malaysia
11-06-2015, Workshop Antar Bangsa Pembanguna Berteraskan Islam (WAPI 2015), Universitas Muhammadiyah Sumatera Utara (UMSU), Medan, Sumatera Utara
26-09-2014, Islamic Advertising Conference, International Islamic University Malaysia (IIUM), Kuala Lumpur, Malysia
07-05-2014, Workshop Antar Bangsa Pembanguna Berteraskan Islam (WAPI 2014), Universitas Muhammadiyah Sumatera Utara (UMSU), Medan, Sumatera Utara
30-10-2013, INGRAW (ISDEV International Graduate Workshop ), Universiti Sains Malaysia, Pulau Penang, Malaysia
20-04-2013, Workshop Antar Bangsa Pembanguna Berteraskan Islam, Universitas Muhammadiyah Sumatera Utara (UMSU), Medan, Sumatera Utara
30-10-2012, INGRAW (ISDEV International Graduate Workshop ), Universiti Sains Malaysia, Pulau Penang, Malaysia
04-09-2012, Certificate Marketing Communication, Persatuan Perusahaan Periklanan Indonesia, Universitas Syiah Kuala
29-08-2012, The 6th ISDEV International Islamic Development Management Conference, Universiti Sains Malaysia, Pulau Penang, Malaysia
10-04-2012, Workshop Antar Bangsa Pembanguna Berteraskan Islam, Universitas Muhammadiyah Sumatera Utara (UMSU), Medan, Sumatera Utara
13-12-2011, The 5th ISDEV International Islamic Development Management Conference, Universiti Sains Malaysia, Pulau Penang, Malaysia
21-11-2011, 3rd Social Sciences Postgraduate National Seminar, Universiti Sains Malaysia, pulau Penang, Malaysia
11-10-2011, The 6th ISDEV International Graduate Workshop, Universiti Sains Malaysia, Pulau Penang, Malaysia
14-03-2011, Workshop Antar Bangsa Pembanguna Berteraskan Islam (WAPI 2011), Universitas Muhammadiyah Sumatera Utara (UMSU), Medan
11-07-2008, Pemuktakhiran Data dan Informasi Lanjutan, USAID DBE, Banda Aceh
30-06-2006, Riset Operasi, Universitas Indonesia, Jakarta
07-05-2005, Integrated Marketing and Selling, Arrbey Business Education, Ciawi, Bogor

Paten (Patents)

2018, Kriteria-Kriteria Periklanan Dari Perspektif Islam: Analisis\nPersepsi Pengguna Institusi Perbankan Syariah Di Banda Aceh,\nIndonesia (Kerangka Konsep Periklanan Syariah), EC00201852455, Banda Aceh, Indonesia.
     Dr. Freddy Harris, S.H., LL.M., ACCS., T. Meldi Kesuma.

Penghargaan (Awards)

31-12-2007, Fiskal Years 07 Annual Award, International Development Group : Research Triangle Institute, Jakarta, Indonesia.

17-11-2015, Isdev Excellent Tesis Award 2015, Center for Islamic Development and Management Studies, Universiti Sains Malaysia, Pulau Pinang, Malaysia, Malaysia.